Job Description: THE OPPORTUNITY The Senior Director, Unified Social Media is a leadership role within Scholastic’s Digital Services team, responsible for shaping and executing the enterprise-wide organic social media strategy. This leader will drive audience engagement, strengthen brand equity, and support business growth by building bold, creative, and data-informed approaches to social storytelling. Reporting to the Chief Digital Officer, this role leads the Unified Social Media team—the center of excellence for Scholastic’s organic social channels. Working across divisions and brand portfolios (from the Hunger Games series to the Clifford PBS show), the Senior Director will define the strategic direction for organic social, oversee executional excellence, and ensure content aligns with Scholastic’s mission, business goals, and customer needs. Scholastic’s Digital Services team is focused on building a modern digital ecosystem that strengthens connections with customers and unlocks digital growth. The Senior Director will play a key role in advancing that mission through social content that inspires, informs, and engages millions of teachers, parents, and readers. This is an exciting opportunity for a strategic, creative, and collaborative social media leader to shape how one of the world’s most trusted brands shows up on social. The role is based in the NYC office and requires being in the office three days per week. RESPONSIBILITIES Define and Execute Social Strategy: Lead the development and execution of a bold, enterprise-wide organic social media strategy that drives brand awareness, engagement, and traffic by defining channel roles, content strategies, and audience approaches across key platforms Reputation & Community Management: Oversee brand safety, customer trust, and real-time engagement by establishing clear community management guidelines, moderation protocols, and escalation paths. Monitor sentiment, respond to customer inquiries, and coordinate with PR and Communications teams to manage risk, protect reputation, and build lasting relationships with audiences. Lead Creative & Editorial Direction: Oversee the editorial vision and creative direction for organic social, ensuring platform-native storytelling, timely and differentiated content, and visual excellence Drive Analytics & Optimization: Own and optimize the performance of organic social through robust KPI frameworks, platform analytics, and content insights, translating data into strategic recommendations in partnership with the Digital Analytics team Manage and Scale a High-Performing Team: Lead, mentor, and grow a high-performing team of social strategists and content creators while fostering a culture of collaboration, creativity, and accountability Social Innovation & Thought Leadership: Drive platform innovation and thought leadership by staying ahead of emerging trends, technologies, and content formats, testing new approaches such as short-form video, social commerce, and creator collaborations. Bring forward bold, future-facing ideas that position Scholastic as a category leader in organic social and inspire cross-functional teams to experiment and evolve. About Scholastic For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com. Some benefits that we offer: Full suite of health and wellness benefits (including a $0 deductible Medical Plan) Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions Tuition-Free programs for undergraduate and graduate degrees Generous Parental Leave Program Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount Thank you for your consideration in choosing Scholastic. Qualifications HOW YOU CAN FIT (Qualifications) Knowledge, Skills, and Abilities: Proven ability to lead and scale social media strategies across multiple brands, platforms, and audiences in a large organization. Strong editorial judgment and creative instincts, with a deep understanding of platform-native storytelling and audience engagement best practices. Experience managing high-performing teams, inspiring creativity, and partnering across marketing, PR, and lines of business. Fluency in social media performance metrics, platform insights tools, and digital customer behavior to inform strategy and iterate content. Experience: 10+ years in digital or social media marketing, with at least 5 years leading strategy and execution at the enterprise or multi-brand level. Experience in publishing, media, education, or consumer brands preferred. Familiarity with social listening and enterprise management platforms, such as Sprinklr Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field required; advanced degree preferred. Time Type: Full time Job Type: Regular Job Family Group: Internet/E-Commerce Location Region/State: New York Compensation Range: Annual Salary: 241,000.00 - 265,000.00 EEO Statement: Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. EEO is the Law Poster EEO Scholastic Policy Statement Pay Transparency Provision Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: www.scholastic.com We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.