About Us Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. Overview The Social Media Specialist will be the voice of our brand across all social media platforms. This person is a creative and strategic thinker, responsible for developing and executing a social media content calendar that engages our audience, builds community, and supports our brand and business goals. This role requires a strong understanding of current social trends, platform best practices, and a passion for storytelling. Key Responsibilities Content Creation and Curation: Develop and produce compelling content for our social channels, including written posts, images, and videos. You will also curate user-generated content and industry news to share with our community. Community Management: Monitor all social media channels, responding to comments and messages to foster a positive and engaging online community. You'll act as the first point of contact for our audience, handling inquiries and feedback with care, and working cross-functionally to address questions and feedback. Strategy and Execution: Assist in the development of our overall social media strategy, including audience targeting, content pillars, and campaign planning. You will be responsible for executing this plan and ensuring our content is consistent and on-brand. Performance Analysis: Track and analyze key social media metrics, such as engagement rates, reach, and follower growth. You'll provide regular reports and insights to help us optimize our content and strategy. Stay Ahead of Trends: Keep a pulse on the latest social media trends, algorithm changes, and emerging platforms to ensure our brand remains relevant and innovative in the digital space, while also staying proficient in social media tools for scheduling, listening, and analytics. Qualifications: Bachelor’s degree in Marketing, Communications, Public Relations, or Business or related field, required. 4+ years of experience creating, executing and managing social media campaigns. Strong analytical skills with a track record of data-driven decision-making. Excellent writing, editing, and storytelling skills with the ability to translate technical topics for broad audiences. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Ability to analyze key metrics and provide detailed reporting. Pay Range: $60,000 - $80,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds 15 days accrued vacation 11 paid holidays Bi-annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events Free lunch Friday At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.