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Social Media Marketing Manager
Flagstar Bank
United States
Posted October 24, 2025
$117,185 - $193,355
Job Description

Position Title Social Media Marketing Manager Location New York, NY 10018 Job Summary The Director-Social Media plays a vital role in managing and elevating the bank’s social media presence across both internal (e.g., HR) and external (e.g., Consumer, Private Bank) audiences. This position exists to advance multi-channel campaigns and awareness initiatives that drive brand alignment, stakeholder engagement, and competitive visibility. By administering the enterprise platform (Sprinklr), contributing content, analyzing campaign performance, and providing strategic go-to-market recommendations, the coordinator helps deliver measurable business impact. Core to this role is content development, editorial oversight, calendar and budget management, and the ability to translate insights into actionable direction for the bank’s social media strategy. Pay Range: 117,185 - $155,270 - $193,355 Pay Range: Local Minimum Wage - $0.00 - $0.00 Job Responsibilities: Project management, calendar management, and pro-active lead player for posts that are in development, waiting on sign-off, edits, refinements. Managing the platform, updating Sprinklr, handling edits, post edits, reposts and technical issues based on the platform. Content creation, content editor – the former for basic holiday and general interest including topics like fraud management and quarterly corporate earnings or ad hoc corporate news and updates; the latter for working with marketing managers in the LOBs to finalize posts Best practices, competitive assessment – ongoing – of key competitors by LOB, e.g. Citizens Private Bank, Huntington, Gladstone Peapack; and ongoing dialogue to help ensure that FLG is working with the best ideas, best platform, best thinking. Analyzes and resolves problems pertaining to the Sprinklr platform. JOB REQUIREMENTS Required Qualifications: Education level required: High School / High School Equivalency (GED, HiSET, TASC) / Foreign Equivalent. Minimum experience required: 8+ Years Social Media Management (particularly LinkedIn). Strong writer with demonstrated interest in the banking industry. Work in a hybrid, remote environment requiring consistent online presence and pro-active engagement. Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance training. Accountable to maintain compliance with applicable federal, state, and local laws and regulations. ADDITIONAL ACCOUNTABILITIES Performs special projects, and additional duties and responsibilities as required. Preferred Qualifications: Education level preferred: Undergraduate Degree (4 years or equivalent) or equivalent experience Job Competencies: Banking – basic understanding of consumer products, commercial and corporate lending, investment banking, wealth management. Strong writer with demonstrated experience developing content and finished copy/design in the financial industry. Demonstrated portfolio of use of behavioral, age, media consumption segmentation strategies Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results. Build trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience. Physical demands (ADA): No unusual physical exertion is involved. Flagstar is an Equal Opportunity Employer Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank Who We Are Flagstar Bank is a diversified consumer and commercial bank grounded in building relationships to meet clients where they are on their financial journeys. Our History Our parent company, New York Community Bancorp, Inc., is based in Hicksville, NY, and has $116.3 billion in assets, $85.6 billion in loans, $81.4 billion in deposits, and $10.8 billion in total stockholder equity. We are a leading regional bank with 420 banking branches, 134 private client banking teams, wholesale lending via approximately 3,000 third-party originators, retail mortgage lending, multifamily lending, mortgage servicing, and subservicing. We’re also the second largest mortgage warehouse lender nationally based on total commitments. Flagstar has strong footholds in the Northeast and Midwest and exposure to high-growth markets in the Southeast and West Coast. What We Do We are driven by our commitment to partner with our clients to set and reach goals together, helping them to take charge and thrive. Equal Opportunity Employer For more information: flagstar.com/eeoc Member FDIC/Equal Housing Lender

Core Responsibilities

The Social Media Marketing Manager is responsible for managing and enhancing the bank's social media presence, focusing on both internal and external audiences. This includes content development, campaign analysis, and providing strategic recommendations to drive brand alignment and stakeholder engagement.

Required Skills
Social Media ManagementContent CreationProject ManagementRegulatory ComplianceStakeholder EngagementContent EditingCampaign Performance AnalysisStrategic RecommendationsCalendar ManagementCompetitive AssessmentRelationship BuildingProblem SolvingBanking KnowledgeBehavioral SegmentationCross Functional CollaborationClient Relationship Management
Benefits
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • Disability Insurance
  • Comprehensive Leave Program
Job Details

Experience Level

10+

Work Arrangement

Hybrid

Employment Type

["FULL_TIME"]

Source

workday