About this role: We’re revitalizing the Wells Fargo brand…and we want you to help lead the way. The Consumer & Small Business Banking (CSBB) Advertising & Brand Enablement Marketing team is seeking a creative, strategic, and entrepreneurial Social Strategist to architect and activate a best-in-class social media strategy from the ground up. This is a rare opportunity to shape how a major financial brand shows up in culture, drives engagement, and delivers measurable business impact through social. As a dedicated social expert within the Advertising team, you’ll be the go-to authority on all things social-partnering closely with CSBB Marketing leadership, cross-functional teams, and Enterprise Social to define and execute a bold vision for how we show up across platforms. You will also serve as the social evangelist with our agency partners, inspiring breakthrough creative and ensuring every post, campaign, and conversation ladders up to our business goals. This is an individual contributor role, ideal for someone who thrives in a hands-on, high-impact environment and is ready to build from the ground up. If you’re a builder at heart, fluent in culture, and passionate about the power of social to drive growth, we want to hear from you. Who You Are: A strategic thinker with a deep understanding of how social media drives brand relevance and business growth. A creative leader who can inspire teams and agencies to push boundaries and deliver standout work. A cultural connector who knows what’s trending, what’s next, and how to make a brand part of the conversation. A collaborative influencer who thrives in a matrixed environment and can align diverse stakeholders around a shared vision. A data-driven storyteller who can translate insights into action and outcomes. Why Join Us? Build Something New: You’ll be the architect of CSBB’s social presence-shaping strategy, voice, and impact from day one. Make a Real Impact: Your work will directly influence how millions of consumers and small businesses experience our brand. Collaborate with the Best: Work alongside passionate marketers, strategists, and creatives who are redefining what banking means today. Grow with Us: We’re investing in the future of marketing—and in the people who will help us get there. Learn more about the career areas and lines of business at wellsfargojobs.com. In this role, you will: Build from the ground up: Develop and lead the CSBB social media strategy -defining our voice, presence, and purpose across platforms. Drive Business Impact: Align social strategy with CSBB’s business priorities to drive measurable outcomes across consumer and small business segments. Be the Cultural Pulse: Ensure CSBB shows up as a culturally relevant, human, and helpful brand in social listening, engaging, and leading conversations that matter. Collaborate Across the Enterprise: Partner with Enterprise Social, Brand, and Line of Business Marketing teams to influence and integrate social into broader marketing efforts. Inspire Creative Excellence: Set the vision and creative brief for agency partners, championing bold ideas and breakthrough storytelling that resonates with our audiences. Measure What Matters: Use data and insights to continuously optimize performance, connect social activity to business outcomes, and tell compelling stories of impact. Evangelize Social: Be the internal champion for social, educating stakeholders, influencing without authority, and building alignment across teams and leadership. Required Qualifications: 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education. Desired Qualifications: 5+ years of experience in social and digital strategy, ideally with a mix of agency and in-house roles. Proven track record of leading social strategies at scale and shaping how brands show up in culture. Experience partnering with creative teams and agencies to deliver high-impact social content. Strong analytical mindset with the ability to connect social activity to business KPIs. Excellent communication and presentation skills, with experience influencing senior stakeholders. Passion for financial services, consumer behavior, and the evolving social landscape. Job Expectations: Ability to travel up to 10% of the time. This position offers a hybrid work schedule. This position is not eligible for Visa sponsorship. Posting Location(s): 333 Market St. – San Francisco, California 94105 401 S Tryon St. – Charlotte, North Carolina 28202 Required locations listed. Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $100,000.00 - $196,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 7 Nov 2025 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 34 on Fortune’s 2024 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at www.wellsfargo.com LinkedIn: https://www.linkedin.com/company/wellsfargo For questions on how to search and apply, visit our frequently asked questions.