About the Role The Social Media Creative Lead will strategize, concept and execute creative with direction from the Director of Creative, Director of Social Media, and in partnership with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic brand presence and distinct product offering with content that delivers newness and engagement on organic and paid channels. This role will be responsible for owning design and art direction from concept through to delivery, working from briefs as well as initiating and pitching social first concepts. What You'll Do Concept, pitch and execute innovative social first concepts to amplify business goals and initiatives Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment Concept, develop and execute content inclusive of art direction and graphic design for paid social, organic social inclusive of grid posts, IG stories, Reels, TikTok Translate campaign themes into compelling channel specific content Stay abreast of social media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions Think strategically to translate data and insights into social-first content that delivers results Own and oversee work through lifecycle of project—concept, development, refinement, execution Maintain accuracy and attention to detail throughout all deliverables Partner with production partners to revise and refine assets for delivery Collaborate with cross-functional teams including strategy, copy, project management and production Who You Are Strong social experience with innovative ideas and creative design approach An innovative and passionate creator, skilled at merging art with commerce A knowledge of fashion, image making, and branding with a highly refined sensibility Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed Experience with video content creation and animation, digital storytelling Passion for pop culture, trends in social media, understanding of landscape and performance drivers Refined design sensibility and typography skills Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once. You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently Love collaboration, discourage competition 5+ years relevant experience, retail or luxury background preferred Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools This role can be based in NYC or SF. At Gap Inc., we’re more than the clothes we make. We’re a collective of brands united by the belief that real people can (and should) drive real change. We’re a company that’s been synonymous with equality and inclusivity since our founding. The first of our industry to translate our commitment to sustainability into true accountability. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to make the world a bit bolder and a bit brighter.