Develop a multi-year brand repositioning and activation roadmap, including primary objectives and areas of investment, example activations, and measurement programs. Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy that begins at the brand level. Develop and implement measurement frameworks to track brand awareness and impact and demonstrate improvements in brand perception over time. Oversee creative development for brand initiatives, balancing strategic direction with hands-on execution. Manage and mentor the brand and social team while fostering collaboration across marketing, communications, and business units. Serve as a strategic advisor to senior leadership on brand and social media strategy. 10+ years of leading corporate brand strategy and organic social media programs. Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception. Strong track record of building business cases for brand investment and securing budgets. Demonstrated success building an organic social media program, developing a 12-month editorial calendar, and creating compelling social-first content. Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution. Exceptional communication, planning, and interpersonal skills. Experienced people manager with proven philosophy of setting teammates up for success, thoughtful delegation, and constructive coaching Build a forward-looking social-first content strategy and editorial calendar with emphasis on company priorities, customer achievements, and employee accomplishments. Establish comprehensive measurement program to demonstrate impact of organic social media on overall communications strategy.