Overall Responsibilities: The Social Media Manager is responsible for developing, executing, and optimizing the social media strategy for Truck Accessories Group | dba LEER Group across all brands and digital platforms. This role drives brand awareness, audience growth, engagement, and content performance by overseeing channel management, creative production, community engagement, and data-driven improvements. The Social Media Manager exercises independent judgment in content creation, platform decisions, community interaction, and real-time publishing. This position requires creativity, strategic thinking, excellent communication skills, and the ability to navigate fast-paced digital environments while ensuring alignment with brand standards and marketing goals. RESPONSIBILITIES: Social Strategy & Planning Develop and implement social media strategies supporting brand positioning, engagement, and company objectives. Create and manage annual and quarterly content calendars for all platforms, aligning social activity with campaigns, product launches, events, and promotions. Monitor industry trends, platform updates, and competitive activity to ensure leading-edge social practices. Content Creation & Publishing Create, curate, and publish engaging content including images, videos, stories, reels, and posts across social channels. Collaborate with the Graphic Designer and other team members to produce visually compelling and brand-consistent assets. Write strong, on-brand copy for captions, headlines, scripts, and messaging. Participate in capturing photography and video content for social media needs. Community Management Manage daily community engagement by responding to comments, inquiries, and messages in a timely and brand-appropriate manner. Monitor conversations around LEER brands and aftermarket accessories to identify engagement or content opportunities. Escalate customer service issues appropriately while maintaining a positive public-facing presence. Campaign & Influencer Management Lead social media support for product launches, promotions, brand initiatives, events, and sponsorships. Coordinate with influencers, ambassadors, or agency partners to execute campaigns and co-branded content. Ensure social messaging aligns across channels, brands, and internal teams. Analytics & Optimization Track KPIs, analyze performance data, and develop reporting dashboards. Provide strategic insights to improve audience engagement, reach, conversion, and content effectiveness. Experiment with content formats, timing, and messaging to optimize performance. Brand Consistency & Governance Ensure all social content adheres to brand standards, tone, and style guidelines. Maintain a unified brand voice across all LEER Group channels. Protect brand reputation through timely response, issue monitoring, and clear communication. Professional Autonomy Independently manage social channels and make real-time decisions regarding content and engagement. Recommend new tools, technologies, and digital practices that enhance channel performance and workflow efficiency. Other Duties Support trade shows, product events, and marketing initiatives with social media planning and live coverage. Characteristics and skills: Exceptional written and verbal communication skills with a strong sense of storytelling. Deep knowledge of social media platforms, algorithms, and content optimization. Creative thinker with strong visual awareness and ability to generate compelling content ideas. Experience with social media management tools (e.g., Sprout Social, Hootsuite, Meta Business Suite). Strong analytical mindset with ability to translate data into actionable insights. Ability to work independently and react quickly in dynamic situations. Comfortable with photography, videography, and short-form content creation. Collaborative team player with strong interpersonal skills. High attention to detail and strong editorial judgment. Understanding brand voice, tone, and audience segmentation. Educational and other requirements: Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or a related field. 3–5 years of experience managing social media channels for a brand or agency. Proven ability to grow social channels and produce high-performing content. Proficiency with scheduling, analytics, and reporting tools. Experience with Adobe Creative Cloud or Canva preferred. Experience with paid social media advertising (Meta, YouTube, TikTok, LinkedIn) is a plus. Strong portfolio or examples demonstrating social media strategy and content development. Ability to travel for events, shoots, and brand activations as needed.